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About us
Story of our family
Genuin started as a family business, at the end of 2021. Once with the pandemic period, when the reality of current life brought to surface both needs and fears, the idea of this business came to us, on the wind of change. The idea of creating something together, as a family.
At the same time, we welcomed a new member of our family, Lara, who guided us to linen, because of the allergies she developed in her first months of life.
We were so excited with the idea, that we shared it with our parents and because life is just a web of threads, things connected. Firstly, my father gave us as a present, a sleeping gown made form linen and hemp, old of more than 70 years, that both him and I used to wear as a child. Afterwards, our brothers in law found the napkins from one of their grandmothers, napkins made of linen and hemp, that can still be used.
We based our model on Cristina’s and Nicolae’s knowledge of textiles, that goes back to 2006 and we added the sales, marketing and business development know how of myself and Lucian.
We fell in love with the idea of having a family business and the first thing we wanted to do was to bring value to our close community (Brasov) and to the bigger community of our country.
That is why, to be sustainable from the start was the main business idea, in close connection to nature and loving people.
Love linen,
Oana
Valorile noastre
Grija
Credem cu tărie că fără grijă și atenție, atât la oameni cât și la produsele pe care le facem, brandul nostru nu ar mai fi același. Ne pasă, de cei de lângă noi, de voi, de planetă.
Curajul
Pășim cu încredere pe teritorii străine, explorăm produse noi și texturi bogate, pentru a oferi ceva inedit în România. O cultură a frumosului de materiale curate.
Familia
Creștem și ne dezvoltăm doar în ritmul în care putem să avem grijă și de familie. De aceea tot ceea ce propunem aduce doar bunăstare și familie tale.
Responsabilitatea
Produse alese astfel încât să dormim bine noaptea. Că vopselurile nu se deversează în râuri, că oamenii care procesează materialele sunt plătiți corect, că fibră e cu adevărat naturală. Așa poți dormi și tu bine.
Păstrarea rădăcinilor
Ne întoarcem de unde am plecat, de la un trăi mai lent și mai îngrijit, cu materiale care nu ne dereglează hormonal, nu poluează și au grijă de pielea noastră.
Conectare cu natura
Cea mai importantă valoare după care trăim, este că lăsăm natură să ne ghideze și ea să fie inovatorul produselor noastre. Perfectă în imperfecțiunea ei.
Why Linen?
Multiple signs lead us to choosing linen. Lara’s allergies guided us to natural and hypoallergenic products, Cristina and Nicolae’s knowledge about textile that pass the test of time, as well as the need to bring nature’s benefits in homes, to reconnect. We started our searches in the entire Europe – suppliers of stonewashed linen, certified, with a controlled production process. After 7 long months of pandemic, we found them in Spain and France and we later expanded to Italy and Latvia.
We tested the material for 4 months in all possible ways, fascinated by its qualities: its breathability, its softness, its diverse colour palette and the capacity of resisting multiple washes and looking the same. We fell in love with the flax fibers – 3 times stronger than cotton – that allow it to keep us warm in winter and cold during summer. And last, but not least, of its sutainability and the fact that nothing its lost in its production.
De ce in?
Material natural
Cultivarea inului aduce multe beneficii mediului, nefiind folosite niciun fel de produse sintetice, precum erbicide, fertilizatori sau fungicide.
Inul respiră
Este natural hipoalergenic și antistatic, astfel încât nu atrage praful sau părul de animale.
Rezistă la spălări
Spălat la 30-40 grade, inul rezistă zeci de ani. Cu produse de spălare pentru lână sau țesături delicate, fibra se păstrează vie mai mult timp.
Bun pentru toate anotimpurile
Inul păstrează o temperatură constantă, fiind răcoros pe timp de vară și călduros pe timp de iarnă.
Biofilic Design
Stuck in our apartments that are much to geometrical, we live an illusion of separation from nature and even of superiority. Connection with nature, built throughout our long history and development as a species, cannot be lost. We need nature as we need breathing, while the connection with it, is the road to a better mental and physical health.
Biofilic design searches element of nature that can be integrated in interior design. From natural materials like wood, stone, linen, wool to patterns of nature, forms from nature, ways of using natural light or plants. These elements, integrated in interior design, are tested methods that have been proved to reduce daily stress, stabilize heart rate, improve the generale health and circadian rythm.
As a family behind a brand, we want to bring as much nature as possible to people’s homes, to promote biofilic design and natural materials that were really consciously fashioned from nature.
It is true that people’s perception is mainly based on the fact that natural materials are harder to maintain and more expensive, reason for which choices that people make are fast, in order not to keep busy.
It is also true, however, that there are health costs associated to artificial materials, costs that we shouldn’t pay while designing a space that supports us.
For more details about our biofilic design research here.
Certificări
